Welcome to GBC where we specialize in providing comprehensive solutions tailored to your brand's success in today's dynamic marketplace. With our expertise in global brand strategy and marketing we offer a holistic approach to achieving your business goals.
- Global Brand Strategy expertise
- Equity, Purpose, and Storytelling proficiency
- Product Innovation Roadmap development
- Regional and Country Execution capabilities
- Lifestyle and Culture Marketing know-how
- Diversity & Hispanic Marketing specialization
- Retail and Experiential Activation mastery
- Owned, Digital, and Social Media proficiency
- Website Strategy and Planning expertise
About Us
Ricardo is a seasoned marketing professional with 20 years of experience in both traditional and digital marketing. He has worked on some of the world's most iconic brands, crafting and implementing strategies that have driven record awareness, sales, and market share.
As a Marketing Vice President, Ricardo was known for his exceptional ability to define bold strategies and execute them with excellence. He quickly earned the trust of agencies, partners, and customers, becoming a key stakeholder in the eyes of top executives at some of the world's most respected organizations.
Most recently, he led cross-functional teams on the relaunch of Russell Athletic, where he reimagined the brand strategy and evolved its purpose to better connect with youth, lifestyle, and cultural marketing.
Today, Ricardo is the leader of Global Brand Consultants, where he leverages his extensive expertise in strategy, branding, marketing, and general management to support global and corporate marketing needs.
Services
Business Development
DISCOVER
- Conducting Stakeholder interviews
- Completing Brand reviews
- Reviewing Strategies
- Assessing Competitive threats
- Other
DEFINE
- Creating a Brand vision
- Articulating a Purpose
- Identifying gaps
- Finding Opportunities
- Defining barriers
- Other
DEVELOP
- Crafting Strategies, goals, KPIs and metrics
- Creating product Roadmaps
- Defining High-level tactics
- Presenting Business needs
- Identifying Risks
- Early creative development
- Other
DEPLOY
- Executing Marketing plans
- Creating annual plans
- Execution & coordination
- Lead agency work
- Conduct Marketing research
- Execute social & digital
- Other
DEBRIEF
- Review & present results
- Modify plans
- Adjust investments
- Optimize spend
- Other
Professional Development
TEAM
- Interim executive & Fractional CMO
- Develop marketing skills
- Present Strategy & marketing trainings
- Other
Brand Experience
GLOBAL CONSUMER BRANDS
ICONIC APPAREL AND SPORTING GOODS
FOOD AND CEREALS
BUSINESS STARTUPS
Examples
Spalding
Developed 5 Year Strategic Plan
“GBC led our team through a collaborative process bringing clarity for future positioning and identified a winning point of differentiation. Comprehensive discovery, market analysis, and strategic workshops helped refine our Brand Strategy and set us up for future success”
Nicos Ice Cream
Developed Brand
Guidelines
“Ricardo and GBC have been nothing short of incredible. It’s starts with their incredible fast pace service and continues with the utmost expertise.
We are beyond happy that we chose to work with GBC and couldn’t recommend them more to business looking for help”
360 Sierra
Developed Positioning & Marketing Plans
“Having the opportunity to work with Ricardo and GBC has exceeded our expectations. He has the unique ability to understand the perspective of an entrepreneur and a startup, enabling us to execute ideas in a unique way. Everything we have worked on with him has led to amazing results.”
Parra Wine Co.
Conducted Competitive Assesment & Recos
“I have learned over time to keep an open mind, to keep on learning and to not pass opportunities like the one I had with GBC. The marketing consulting from GBC is exceptional and I recommend his professional services to anyone ”